Virtues in Aristotles Nicomachean Ethics - 2664 Words

Aristotle Nicomachean Ethics Virtues Abstract: Aristotle contributed greatly to the development of the human moralistic values by scripting the Nicomachean Ethics. This comprehensive book lays down the principles of virtuous behavior that can most certainly complete ones life while nurturing ones soul. In the thesis, we discuss the origin of the virtues and there relevance with respect to modern examples of real public figures. Aristotle was born in 384 BC and grew up to be a renowned Greek Philosopher of his era. He was a distinguished student of Plato and a credible teacher to Alexander the Great. He spent a large proportion of his life isolated in Athens and there he formed his many intellectual notions that transcended from Platos scholarly roots. His death in 322 BC marked many works of genius but perhaps his greatest contribution to philosophy was his extensive work on the Nicomachean Ethics. Basically, these works defined the value of human life and how to attain perfect satisfaction in various circumstances. Aristotle wished to promote the goodness of character by specifically explaining each and every single virtue associated with human exultation. As a matter of fact in the Nicomachean Ethics, Aristotle delves upon the abstract concept of Eudemonia which happens to be the notion of perfect happiness or the utility attached to the fulfillment of lifes goals. According to Aristotle there are three a spects to a complete human life. These are: the life ofShow MoreRelatedVirtue and Happiness in Aristotles Nicomachean Ethics Essay1155 Words   |  5 PagesIn consideration to Nicomachean Ethics, Aristotle’s view of the great-souled man is that of an individual that represents happiness and obtains the five virtues: wisdom, justice, bravery, self-control, and the overall goodness within an individual (happiness). The magnanimous person is very complex and displays the proper virtues at the proper time, and in the proper way. In addition, the great-souled man accommodates to his surroundings where he is honorable but not boastful in his actions. AristotleRead MoreThe Doctrine Of The Me Underpin Aristotle s Account Of Citizen Virtue?899 Words   |  4 PagesTo what extent, and how, does ‘the doctrine of the mean’ underpin Aristotle’s account of citizen virtue? In order to answer the question ‘To what extent, and how, does ‘the doctrine of the mean’ underpin Aristotle’s account of citizen virtue?’ it is first important for me to define ‘the doctrine of the mean’ which was developed in Book II of Aristotle’s Nicomachean Ethics (II.2.1104a12-26) in the form of a medical analogy. ‘the doctrine of the mean’ is very often dismissed as being unhelpful andRead MoreEssay on How Do Virtue and Chance Contribute to Happiness?1283 Words   |  6 PagesVirtue and Chance How do virtue and chance contribute to happiness? Happiness has been subject to debate for centuries. What is happiness? What does happiness consist of? What contributes to happiness? Among many others, Aristotle, Epicurus, and the school of Cyrenaics, prominent ancient Greek philosophers, have greatly contributed that virtue, which is excellence of a certain part, and chance, which consists of any event outside of human control and prediction, may play a role in happinessRead MoreAristotle s Theory Of Virtue As A Mean1161 Words   |  5 Pages In his work the Nicomachean Ethics, Aristotle posits the idea that many desirable characteristics, the virtues, are what he calls â€Å"means,† much like the concept of the average mean in mathematics. He states that these qualities are not extremes, but rather, the degree to which a given quality should be expressed so as to be virtuous falls somewhere between the extremes. He elaborates that specific locations of each mean are determined by their nature, that is, some virtues fall closer to one endRead MoreThe Role Of Happiness . â€Å"Happiness Is The Meaning And The1326 Words   |  6 PagesThe Role of Happiness â€Å"Happiness is the meaning and the purpose of life, the whole aim and end of human existence† (Aristotle). In ethics, we study the place of morality in a social construct, where happiness is the core of ethical concern. Happiness for the individual, happiness for the majority, happiness for nature. What is the key to a happy life? Aristotle believes the key is eudaimonia, or a state of having a good soul or being in a contented state of being healthy, happy, and prosperousRead MoreNichomachean Ethics’ Book Was Written By Aristotle Between1145 Words   |  5 Pages Nichomachean ethics’ book was written by Aristotle between the periods of 384 BC to the time when he passed away in 322 BC. Aristotle is an ancient Greek philosopher. During his period of writing, not many things had been discovered and the only other known philosophers were the Plato and Socrates. My view on the book can be derived from the title itself â€Å"Nichomachean† which mea ns victory for example in battle and from the term â€Å"ethics† which means virtue or a code of conduct. From the twoRead MoreAristotle Of Aristotle : Nicomachean Ethics1487 Words   |  6 PagesAristotle: Nicomachean Ethics Happiness: it’s something we humans search far and wide for, to attain before we are called home at death. We go through our daily lives, making choices, commitments, changes, decisions. We set goals for ourselves, push ourselves, hurt ourselves, inspire ourselves, lose ourselves, find ourselves†¦but why? Whether it is a conscious effort or not, no matter who you are or where you find yourself at this very moment, there is one ultimately satisfying hope that brings usRead MoreIs Magnanimity Is Defined By Aristotle And How Virtuousness Separates The Magnanimous From The Pusillanimous And The Vain968 Words   |  4 Pagesexcerpt from Nicomachean Ethics reflect on behavior and attitude, virtue and vices, and identification of self-worth, and how these might define one’s greatness. However, one might ask, what significance does this play in judging one’s character in modern times? Throughout book IV Aristotle discusses the defining factors of greatness, and ho w virtuousness separates the magnanimous from the pusillanimous and the vain. After analyzing the text, it is conclusive that some of Aristotle’s teachings onRead MoreAristotle : The Good Life1708 Words   |  7 Pagesday philosophy and ethics. Aristotle’s work extended beyond ethics and philosophy into scientific thought where he was a very important figure in that field as well. One of Aristotle’s greatest works was the Nicomachean Ethics. In Nicomachean Ethics, Aristotle explores how people should live and concentrates on the individual’s ethical responsibilities. He outlines many different ideas and angles of what he considers the good life. These include the meaning of â€Å"The Good†, Virtues and Friendship. AristotleRead MoreEssay on Aristotles Notion on Eudaimonia and Virtue 1550 Words   |  7 PagesIn Aristotle’s Nicomachean Ethics he accounts that humans should make sacrifices and should ultimately aim first and foremost for their own happiness . In the paper I will argue that it is really in a person’s best interest to be virtuous . I will do this by first describing Aristotle’s notion on both eudaimonia and virtue , as well as highlighting the intimate relationship between the two . Secondly I will talk about the human role in society. Thirdly I will describe the intrinsic tie between human

Adam Smith’s The Wealth of Nations - The Natural Order is...

Adam Smith’s The Wealth of Nations - The Natural Order is Driven by Man’s Self-interest Adam Smith’s The Wealth of Nations argues for a system of political economy that separates economy – the creation and distribution of wealth – from governmental interference. In Smith’s view, the economy of a nation grows as a direct consequence of private business ventures in the interest of each individual owner. Regulation by the government hurts the economy, and the progress of society is derived from the flow of the market. Things should be left in their natural states, thus maintaining a â€Å"natural order† of society. The basis of Smith’s thesis is that this natural order is driven by Man’s self-interest. Smith presents the first†¦show more content†¦The next aspect of the â€Å"natural order† that Smith derives from self-interest is his ideas concerning the nature of exchange and the theory of value. Smith out rightly declares that the nature of exchange is a combination between the self-interest of two parties, that it is â€Å"not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest (22).† Smith believes that exchange takes place when both parties stand to gain, because bargainers â€Å"address [each other], not to [each other’s] humanity, but to [each other’s] self-love† (22). Similarly, Smith also bases his theory of value on the assumption that Man will always act in the manner that allows him to gain the most. Smith defines the value of any product as â€Å"equal to the quantity of labor which it enables him to purchase or command† (36). By th is, Smith is using exchange to define value, and as exchange, according to Smith, is rooted in self-interest, so value is also. The final aspect of Smith’s system of natural order derived from self-interest is that of the relations between the laborer, the landlord, and the stockholder. Smith writes, â€Å"he [the stockholder] could have no interest to employ them [laborers], unless he expected †¦ something more than what was sufficient to replace his stock to him† (46). Here, Smith has assumed that the stockholder will never have relations with laborersShow MoreRelatedLiberty: Adam Smith and Alexis de Tocqueville Essay2532 Words   |  11 PagesBoth Adam Smith and Alexis de Tocqueville agree that an individual is the most qualified to make decisions affecting the sphere of the individual as long as those decisions do not violate the law of justice. From this starting point, each theorist proposes a role of government and comments on human nature and civil society. Smith focuses on economic liberty and the ways in which government can repress this liberty, to the detriment of society. 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The Problem of Obesity in Our Schools Free Essays

The Problem of Obesity in Our Schools Abstract Childhood obesity is a serious social problem that we face. We are responsible for teaching our children acceptable behaviors to interact with the world as well as to direct their own lives. When we do not teach our children the appropriate skills, they are unable to make healthy, safe choices for themselves. We will write a custom essay sample on The Problem of Obesity in Our Schools or any similar topic only for you Order Now The key to combating this social issues lies in teaching our children at an early age the importance of good eating habits, then following that message up with our actions by showing them what good habits are and practicing them. According to the Center for Disease Control (CDC), there has been a dramatic increase in obesity in the United States in the past 20 years. â€Å"In 2008, only one state (Colorado) had a prevalence of obesity less than 20%. Thirty-two states had a prevalence equal to or greater than 25%; six of these states (Alabama, Mississippi, Oklahoma, South Carolina, Tennessee, and West Virginia ) had a prevalence of obesity equal to or greater than 30%. † 1 This alarming trend only proves to emphasize that American are not addressing the issues needed to combat this problem. Nutrition habits are learned and practiced when we are young. Think back to when you were a kid. There were certain foods that were always around the house for you to snack on. Were these foods fresh vegetables and fruits, or were they cookies and potato chips? Did your family have a lot of pizza and TV dinners or did they have meals that your mother prepared from scratch? At least 25% of American teens are overweight or obese. 2 25%! That is an incredible number of kids. Overweight and obesity are also common in groups with low incomes. Women with low incomes are about 50 percent more likely to be obese than women with higher incomes. Among children and teens, overweight in non-Hispanic White teens is related to a lower family income. Low-income families also buy more high-calorie, high-fat foods, which may add to the problem. This is because they tend to cost less than more healthful foods such as fruits and vegetables. Instead of eating lean ground beef, they eat the 25% lean because it cost less. Biscuits and gravy are relatively cheap to make if you use the drippings from the hamburger for the basis of the gravy and use lard in the biscuits because it, too, is cheaper than margarine or butter. Physical activity is not as common these days as it was before. For example, almost every summer night as kids we would go outside after supper and play games with the neighborhood kids. We played and ran until our mothers called us in for bed. Now, however, families have to worry about their children’s safety so they don’t let them go outside alone or the children would prefer to stay in the house and play computer or video games. It is not surprising, then that children and teens are overweight and obese. Perhaps it is the times that we live in that has the greatest influence on us and our children. We need to take the time to recognize this difference from when we were kids and make a concerted effort to help our children learn good eating and exercise habits. References 1. Who Is At Risk for Overweight and Obesity? ; US Department of Health and Human Resources; retrieved from http://www. nhlbi. nih. gov/health/dci/Diseases/obe/obe_whoisatrisk. html[-0] ; August 3, 2009 2. Let Them Eat Fat: The Heavy Truths About American Obesity; Critser, G. : Crossroads, Readings in Social Problems; Tiemann, K. (Ed); Pearson Custom Publishing, 501 Boylston St. , Suite 90, Boston, MA 02116 [-0] – http://www. nhlbi. nih. gov/health/dci/Diseases/obe/obe_whoisatrisk. html How to cite The Problem of Obesity in Our Schools, Essay examples

The Problem of Obesity in Our Schools Free Essays

The Problem of Obesity in Our Schools Abstract Childhood obesity is a serious social problem that we face. We are responsible for teaching our children acceptable behaviors to interact with the world as well as to direct their own lives. When we do not teach our children the appropriate skills, they are unable to make healthy, safe choices for themselves. We will write a custom essay sample on The Problem of Obesity in Our Schools or any similar topic only for you Order Now The key to combating this social issues lies in teaching our children at an early age the importance of good eating habits, then following that message up with our actions by showing them what good habits are and practicing them. According to the Center for Disease Control (CDC), there has been a dramatic increase in obesity in the United States in the past 20 years. â€Å"In 2008, only one state (Colorado) had a prevalence of obesity less than 20%. Thirty-two states had a prevalence equal to or greater than 25%; six of these states (Alabama, Mississippi, Oklahoma, South Carolina, Tennessee, and West Virginia ) had a prevalence of obesity equal to or greater than 30%. † 1 This alarming trend only proves to emphasize that American are not addressing the issues needed to combat this problem. Nutrition habits are learned and practiced when we are young. Think back to when you were a kid. There were certain foods that were always around the house for you to snack on. Were these foods fresh vegetables and fruits, or were they cookies and potato chips? Did your family have a lot of pizza and TV dinners or did they have meals that your mother prepared from scratch? At least 25% of American teens are overweight or obese. 2 25%! That is an incredible number of kids. Overweight and obesity are also common in groups with low incomes. Women with low incomes are about 50 percent more likely to be obese than women with higher incomes. Among children and teens, overweight in non-Hispanic White teens is related to a lower family income. Low-income families also buy more high-calorie, high-fat foods, which may add to the problem. This is because they tend to cost less than more healthful foods such as fruits and vegetables. Instead of eating lean ground beef, they eat the 25% lean because it cost less. Biscuits and gravy are relatively cheap to make if you use the drippings from the hamburger for the basis of the gravy and use lard in the biscuits because it, too, is cheaper than margarine or butter. Physical activity is not as common these days as it was before. For example, almost every summer night as kids we would go outside after supper and play games with the neighborhood kids. We played and ran until our mothers called us in for bed. Now, however, families have to worry about their children’s safety so they don’t let them go outside alone or the children would prefer to stay in the house and play computer or video games. It is not surprising, then that children and teens are overweight and obese. Perhaps it is the times that we live in that has the greatest influence on us and our children. We need to take the time to recognize this difference from when we were kids and make a concerted effort to help our children learn good eating and exercise habits. References 1. Who Is At Risk for Overweight and Obesity? ; US Department of Health and Human Resources; retrieved from http://www. nhlbi. nih. gov/health/dci/Diseases/obe/obe_whoisatrisk. html[-0] ; August 3, 2009 2. Let Them Eat Fat: The Heavy Truths About American Obesity; Critser, G. : Crossroads, Readings in Social Problems; Tiemann, K. (Ed); Pearson Custom Publishing, 501 Boylston St. , Suite 90, Boston, MA 02116 [-0] – http://www. nhlbi. nih. gov/health/dci/Diseases/obe/obe_whoisatrisk. html How to cite The Problem of Obesity in Our Schools, Essay examples

Contemporary Issues in Accounting International Accounting Standards

Question: Discuss about theContemporary Issues in Accountingfor International Accounting Standards Board. Answer: Introduction The basic problem identified in the given case study is the inclusion of particular referencing prudence in the basic tenets for putting pressure on the accounting area for causing scrutinizing the losses at the bank. According to (Rankin et al., 2012) the case study inclusion of prudence will be helping the lawmakers to avoid continuing financial crises the country is facing since 2007. There is some a problem faced by IASB for implementing US accounting rules in the European legislation. In regard with the prudence (Zeff, 2012), it can be said that prudence should be appropriately implemented in the in the conceptual framework of the IASB. Due to the financial crises faced by the country the regulatory have decided to implement prudence (Ifrs.org, 2016). For implementing prudence in the IASB, in the year 2012, European Union provided 7.1 million pounds for funding the implementation (Iasplus.com, 2016). There was dropped of particular prudence in 2010 by IASB for aligning both IASB and accounting rules. Moreover, in 2008, leaders of the world called IASB with US Counterpart FASB, who were pressurizing bank for identifying the source of the loan early and speedy action will be avoiding the calling on the taxpayer. All the possible solution has failed in the two boards. In other words, it can be said that prudence serves to be an important basic for tenets. IASB has dashed the hope of rejecting calls and reintroducing prudence which has been defined as bias in the conservation of IFRS (Deegan, 2016). IASB has been reintroducing for putting more restriction on the notion of prudence. Some of the investors in the UK will be demanding the return in the prudence interest for the degree of protection. Reference List Deegan, C. (2016). Twenty five years of social and environmental accounting research within Critical Perspectives of Accounting: Hits, misses and ways forward.Critical Perspectives on Accounting. Iasplus.com. (2016).International Accounting Standards Board (IASB). [online] Available at: https://www.iasplus.com/en/resources/ifrsf/iasb-ifrs-ic/iasb [Accessed 16 Oct. 2016]. Ifrs.org. (2016).IFRS - Home. [online] Available at: https://www.ifrs.org/Pages/default.aspx [Accessed 17 Oct. 2016]. Rankin, M., Stanton, P. A., McGowan, S. C., Ferlauto, K., Tilling, M. (2012).Contemporary issues in accounting. John Wiley and Sons Australia, Limited. Zeff, S. A. (2012). The Evolution of the IASC into the IASB, and the Challenges it Faces.The Accounting Review,87(3), 807-837.

Marketing Analysis Polyphonic HMI free essay sample

Uncertain Attractive Yet Challenging Music Industry Landscape The music Industry is a 32 billion dollar industry, offering a huge opportunity if it can be penetrated. However, it is fraught with challenges. Arthritiss, producers, and record companies have little idea on how to find and create success in the industrys ABA. The dominant players, I. E. Record companies outfit pursuing the production of teethe next big hit by producing In masses and hoping hope that one turns out good, . This Is shown evidenced by the low hit success rate of 10%. A song topping music charts (Peg. 1, PA). What entails is an Industrial marketing practice of huge inefficiencies and unwise budget expenditure (Peg. 8, PA4). These problems stem from the market interactions of the industry, such as theistic is dictated by popular culture. There is constant and rapid evolution due to both volatility of popular music culture and lack of fail-safe apparatus to accurately predict upcoming trends. We will write a custom essay sample on Marketing Analysis Polyphonic HMI or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hence, all segments need a tool that Improver tool that Improves their chances of landing a hit song and reduce the need for excessive marketing expenditure..The satisfaction gratification of this need is ever more urgent due to falling sales and increasing music piracy (Peg. 5, PA). Can HAS be the answer to the industry needs? 2. Harnessing Overcoming Polyphonic HIM Barriers Opportunities Polyphonic HIM has significant barriers to overcome. Upon failing to impress hardware providers, HIM is lacking capital and time. In an Industry that Is normally associated with art, they have not found a way to make science and music mesh.However, they possess the potential to revolutionize the music industry. Polyphonic Whims core competencies IEEE in its technical expertise in artificial intelligence and natural science applications (Peg. 2, PA). Even though it does not provide specific feedback on how to improve a song, Haste HAS scientific product has the ability to revolutionize the music industry Phelps to eliminateeliminating the uncertainties of relying on instinct while incorporating humanistic music preferences In predicting future successes..It will serve to reduce marketing Inefficiencies, thereby allocating concentrated efforts and budgets to refocus efforts and budgets towards hits that have a A wheelwright likelihood of success of making the next big hit. Below are further issues of consideration, specific to HIM. What stand in its way is the minor issues detailed below. Minor Issues 1. Shoestring Marketing Budget HIM operates on a limited budget of $1 50,000 and this creates two Implications. First, HIM Is unable to reach out to the entire market and It limits them to target only 1 segment at this juncture..Pricing is critical as well, given that it needs to ensure that it recovers its operating fixed costs. Secondly, HIM is in dire need of a off cost efficient marketing plan is unable to do advertising and has to strategically come up with a feasible selling process. What is Hisss ideal marketing mix? 2. Dealing with Competition In Dalton to the budget constraints, HIM cannot simply Consigliore are competitors compartmentalizing forces, which lies in the substitutes of HAS which are traditional call-out studies and individuals gut instincts (preference surveys).These conventional substitutes depended on human instincts and thus it makes consumers highly skeptical of the abrupt replacement with machines. Depending on the different uses of spectrophotometer, it is pertinent to note that levels of skepticism Mould differ across segments and in turn affect the adaptability of HAS. Thus, based on the target market, how should HIM needs to position itself using an optimal marketing strategy to minimize skepticism and ensure highest possible profits?. Strategic Options: Option 1 : Target Unsi gned artists (AU). The AU segment comprises of hundreds of thousands of hopefuls that dream of a shot at fame and who are willing to spend money to further their dreams. Value Drivers: For AAAS, nothing gets in the way of pursuing their dreams. In addition, they form a mostly technologically as. N. Y crowd ho are willing to adopt new technologies like HAS. The potential of this segment is age where 300-400 demos are sent to a record label per week. Approximately 187,200 demos (350 demos per week) are sent in per year to the dozen or so ARCS under Universal Music Group for the US market (Peg. , PA). Risk Drivers: The core needs of CIA is to get a contract from Arcs, but as ARCS might not align their tastes and preferences to the scoring criteria of HAS (Peg. 12, AS), a good report from HAS does not directly translate to the CIA being signed by the RCA. USA have financial constraints Inch have prevented them from seeking available avenues like Internet Polls and Call-out surveys that costs above $1000 (Peg. 0, Pl). The shoestring budget does not allow for extensive advertising as it is costly for outreach to the massive number of USA (Peg. 1, PA). Lastly, the reports may be too complex for USA to understand, resulting in low adaptability. Option 2: Target Producers. This segment comprises 20-30 successful producers, few hundred producers with occasional hits and thousands of minor producers. Value Drivers: The use of HAS can help to diminish uncertainty to a certain extent, giving producers a better gauge of the potential of their songs. Risk Drivers: There are a few noteworthy risks. Outfits, there is a disconnection with the primary needs of the producers.Producers need to create hit songs but HAS merely suggests whether the songs that have the potential to become hits, showing limited effectiveness in tweaking songs. Therefore, HAS can only be seen as a subordinate tool in meeting producers needs. Secondly, thereafter is a high level of skepticism as producers pride themselves as artists with skills that cannot be replaced by a machine. Lastly, they might feel threatened that the software Nail replace their Job and hence refuse to adopt it.Risk Drivers: The core needs of AU s to get a contract from Arcs, but as ARCS might not align their tastes and preferences to the scoring criteria of HAS (Peg. 12, AS), a good report from HAS does not directly translate to the CIA being signed by the RCA. Thus, HAS is unable to meet the needs of this segment. Next, CIA have financial constraints which had prevented them from seeking available avenues like Internet Polls and Call-out surveys that costs above $1000 (Peg. 10, Pl). Thus, this is a highly price sensitive segment.In addition, Polyphonic does not have the full registry of CIA. The shoestring budget does not low for extensive advertising as it is costly for outreach to the massive number of in low adaptability. Option 3: Target Record Companies(RCA). This segment comprises of five major ARCS with combined share of 84% in the U. S. Market, each being home to at least a dozen labels. In addition, there are also tens of thousands of other small and midsized ARCS (Peg. 6, Pl). Value Drivers: The core needs for of ARCS is to reduce fixed costs that mainly stem from marketing initiatives(Peg. , PA). Hence, the core competency of HAS can directly address the by helping them filter hits and needs of Arcs, which is to predict hit songs with high accuracy for better allocation of baccalaureate budget to support likely hits and generate higher expected revenues. In addition, ARCS areas more a price insensitive, segment predisposed with higher budget and resources. A partial ACCORD analysis shows that this segment has high adaptability: HAS with an accuracy of 80% would be perceived to be more superior to traditional research methods of fairly low accuracy of 10% (Peg. 0, PA3). HAS is highly compatible as it suits the labels current behavior of sending songs for in-depth analysis in the form of reports. And since ARCS have familiarity with interpreting reports, complexity is low. The massive use of HAS in the music industry will definitely allow HAS to get noticed and tributes will spread by word-of-mouth, ensuring high communicability. Risk Drivers: However, Record labels under the same record company have significant collective buyer power to congregate and pressurize Polyphonic to reduce prices for their reports.In addition, major ARCS are hierarchical and operate with red tape, so the process of implementing HAS would be cumbersome. Recommendation: Option 3 is recommended. As the music industry faces a decline in album sales, the ARCS are forced to practice caution in launching albums. Consumers have become more discerning with their product expenditure. Every album launch requires a gamble on the part of the RCA marketing expenditure of $300,000 and upwards do not guarantee success in recouping the costs and profitability.An axiom of the industry is that less than 15% of released music titles generate profit, meaning the bulk of marketing investment are moot. Therefore, HAS brings about intervention to support the inner workings of Arcs. HAS sifts out the albums that do not make the cut room the manufacturing line, which avoids wastage of marketing budget. On the other hand, HAS could direct the ARCS to focus their endeavors on potential hit albums by allocating the bulk of budget to support likely hits. As such, HAS helps the ARCS to streamline marketing initiatives, and extract higher values from marketing investments.The ARCS can then reap higher margins from a reduction of fixed marketing costs. With predictive accuracy of about 80%, ARCS will perceive HAS as instrumental in turning their performance around. Justification of Recommendation Positioning Statement: Balance between Science and Art Within the business of research technologies in the pop music industry available to Arcs, Hit Song Science deviates from subjective preference sampling of limited individuals by Juxtaposing the test song and mathematical attributes of past hits alliterated by masses.HAS is thus the new-edge scientific humanistic tool that engages a million cultured ears to increase the likelihood of producing hits and reduce marketing expenditure. Generate u nbiased and technical assessments of songs, regardless of the reputation of the artiste. Financial Attractiveness Option 2: Producers option 3: RCA Target Volume 0,000 songs 5,500 songs 1 1 ,OHO songs Marketing Cost $1. 51 Unsigned artist $98. 41 Producer $2,500/ label target top 5 first) areas Even Price (BEEP) $95/ song $130/ song $89. 1 song above PVC) $30,000 $19,500 $33,000 Assumptions for all segments: Annual Fixed Cost=$500,OHO, Marketing budget= per song = $30, 10 songs/artist, Figures are for North America. Assumptions for CIA: 100,000 unsigned artists (Peg. 5, PA), Penetration Rate (PR)=I% Assumptions for Producers: 25 top producers(20 artists each) (Peg. 7 PA),500 one hit producers(10 artists each)l ,OHO aspiring producers (1 artist each) PR=I% Assumptions for RCA: 12 labels per record company (Peg. , PA), 5 major Arcs, 10,000 small Arcs, 2,500 unique albums and 3,000 unique singles, PR=50% Unit Contribution Analyzing the financial of each segment, it corroborates that targeting major ARCS Option 3) is the optimal choice. The $1 50,000 marketing budget is sufficient due to the least outreach that needs to be marketed to (12 labels or 5 Arcs). It Justifies the higher arbitrary market penetration rate set at 50%. Comparing with Option 2 and 3, marketing budget will be overstretched due to the much larger base of interested parties. Egg: only $1. Racketing dollars can be spent per unsigned artist which is probably close to production cost of a leaflet for promotion. Even though Option 1 and 2 have higher gross song volumes, the higher market penetration in Option 3 ensures the highest effective volume of songs that HAS technology captures (11,000 songs). Option 3 is also the most financially viable because it delivers the lowest areas-Even Price ($89/song) and highest Total Unit Contribution ($33,000). ), assuming that each song is priced 10% above Variable Cost of $30 for all 3 options.Value Sharing between ARCS and Humiliated by HAS for Record Companies To Justify he premium pricing of HAS(see later), we first considered Hisss value add for to the two main sources: (1) Marketing Cost Savings and (2) Increase in Expected Revenues. Marketing Cost Savings Before HAS After HAS Success rate of marketing to get hits Singles to market 2 Marketing and Promotion cost/singles Total marketing cost Marketing cost savings Assumptions: (1) Peg. 10 PA, Assume conservative 50% success rate instead of 80%. (2) Peg. 9 PA, Assume HAS capture only 50% of 3000 new singles. (3) Peg. PA, Assume $300,000 marketing cost and $100,000 promotion fees (1): Usage of HAS dramatically educes Marketing Expenses of newly released singles. Traditionally, there are about 3000 singles released per year, of which HAS technology captures half due to the 50% market penetration rate. Given that the HAS software increases success rate of marketing hits from 10% to 50%, we only have to promote 300 singles (instead of 1,500) to get 150 hits. Assuming each single is marketed and promoted at $400,000 per single (Peg. 8 PA), this results in 80% decrease in marketing expenditure from MM to $MM, generating potential cost savings of $MM. 2): Assuming hit success rate remains at 10%, there will also be an increase of expected revenues of MM. With the implementation of HAS technology, there is now 80%there is 40% probabilistically predictability (50% instead of 10% based on AR) that 1 out of 10 albums/singles marketed will become hits, generating increased probability- Knighted expected revenues of $776. MM for albums and $65. MM for singles. Increase in Expected Revenues Hit Success Rate (Fixed) Success rate of marketing to get hits Number of hit albums 125 381 Number of non-hit albums 1,375 Probability weighted revenues from non-hit albums (Table A)Increase in expected revenues from albums Number of non-hit singles 150 Probability weighted revenues from hit singles (Table A)Weighted expected revenues from hit singles 11,500,000 1,350 Probability weighted revenues from non-hit singles (Table A)Weighted expected revenues from non-hit singles 4,950,000 Total Increase in Expected Revenues Assumptions: Hit albums = Hit Success unique albums-?125 ton-hit albums-2500-125) Hit singles = Hit success * *3000 unique singles-?1 50 (Non-hit singles=3000-1 50) Probability weighted revenues from hit-singles/albums= Success rate of marketing /3)*Low Estimate+(l /3)*Med Est 3)*High Est] *Hit singles/liberalnesss in expected revenues from singles Sensitivity Analysis to Determine Optimal Procrastinating hit success rate remains at 10%, there will also be an increase of expected revenues of $MM. With the implementation of HAS technology, there is now 80% probability (instead of 10% based on A) that 1 out of 10 albums/singles marketed will become hits, generating increased probability-weighted expected revenues of $776. MM for albums and 565. MM for singles. Sensitivity SVGA Market Penetration Rate 75% Success Rate of Marketing to get hits 37801,477 1 51 337,931 ,250 1 ere sensitivity table proves that implementing HAS technology improves success rate of marketing, which in turn increases the SVGA for the Arcs. However, we observe that SVGA is limited by the market penetration rate, depending on how best HIM utilizes its marketing budget to capture the largest possible portion of the market, reinforcing the importance of Promotion and Distribution strategies. Its marketing mix. SVGA was then utilized to derive the price ceiling, price floor and target price of HAS technology on a per song basis. Based on target price of $60,105 per song or $600,105 per album, HIM is able to achieve a profit margin of 99. 85%.Price Ceiling Price Floor Target Price Assumptions 100% Penetration Rate Success Rate 1% Penetration Rate 11% Success Rate Penetration Rate Share of GAVE Price/songs $181,730 $6,873 $60,105 Net Value Add to Arcs 1$2. 68 bill) $1. 32 bill $661 mil Profit Margin of HIM(PM) 39. 97% 56. 58% 39. 85% Assumptions: (1) SVGA divided by target volume(market penetration * total volume of songs) (2) Net Value Add= Gross Value Add- Cost of Reports; Cost of Reports = Price per song * Market Penetration Rate * Volume of Songs (3) Assume that HIM will share alee created with record companies equally The sensitivity table proves that implementing HAS technology improves success rate of marketing, which in turn increases the SVGA for the Arcs.However, we observe that SVGA is limited by the market penetration rate, depending on how best HIM utilizes its marketing budget to capture the largest possible portion of the market, reinforcing the importance of Promotion and Distribution strategies. SVGA was then utilized to derive the price ceiling, price floor and target price of HAS technology on a per song basis. Based on target price of 60,105 per song or $600,105 per album, HIM is able to achieve a profit margin of 39. 85%. To analyze the mutual benefit of implementing HAS, we analyzed Hisss deducting all the relevant costs (Peg. 8 PA). With the implementation of HAS technology target price and assuming that Universal claims 32% the $661 M net value created See Pricing of HAS), this results in 8% increase in profit margin. PM.Suggested Marketing Mix for HAS Short Term: HIM should first target one major RCA to the top Major ARCS and hope to achieve industry awareness and accreditation of the technology and capture the ailing with at least one major Record Company. Patenting the HAS technology and giving competitive exclusive rights to one RCA will diminish buyer power that major ARCS hold when they congregate. Seethe suggested Pricing is standardized at $60,000 per song. The Product is homogeneous and utilized on master recordings of established artists. Pertaining Promotion and Place, HIM would seek the management of ARCS management via professional connections of HIM board members.Advertising leaflets are published to inform about the product. Salesmen and technical satisfactoriness would execute On-site Demonstrations to entice and enlighten Interested Arcs. Follow-ups are conducted to update ARCS on changing market trends and consumer preferences. For further market awareness, HAS guaranteed stickers Nail be placed on record label albums to enhance visibility of product. Mid-term and needed:Hem would now target small/medium sized Arcs, Producers and Unsigned Artists. The aim is to increase sales volume in other segments using the Market and Product Development strategy. Pricing is discriminated between Producers and Unsigned Artists.The Product is licensed as a software to major Arcs, while reports re personalized and simplified for USA and aspiring producers. Promotion and Place Initiatives are done via personal selling and one-to-one consultation with ARCS with the incentive of volume discounts. HIM can also offer trials of one unreleased song and four recently released songs to validate predictive and post-deceive accuracy. A chart release of Top 100 songs screened through by HAS technology and online retailers reviews increases product visibility. HIM will pursue the development of mobile APS and DID online websites for unsigned artists and producers to encourage easier consumer adoption.

100+ Power Words to Include in Your Résumé

100+ Power Words to Include in Your Rà ©sumà © Imagine that youre a hiring manager sifting through stacks of incoming rà ©sumà ©s- all using the same (or nearly the same) language. Beyond the sheer boredom of having to read them, the repetitive phrasing comes across as a rà ©sumà © that has been built with a template and without any distinguishing characteristics that would make an individual stand out. With this being the norm, when one particular rà ©sumà © stands out as different, its a big impact. So, the question then becomes: How can I make my rà ©sumà © stand out from the rest?Oprah Winfreys advice on rà ©sumà © building is the perfect answer to this question: The challenge of life, I have found, is to build a rà ©sumà © that doesnt simply tell a story about what you want to be, but its a story about who you want to be.Keep that advice in mind as we go over 100+ power words to include in your rà ©sumà © to set yours apart from the rest.Including power words on your rà ©sumà © will help you stand out from th e pack. Photo by rawpixel on UnsplashCompany valuesA companys primary goal in hiring is to find a capable, talented individual that can reflect the companys values in his or her work. The most obvious way to let them know youre that individual is to take awhile to look over the companys mission statement and vision- both of which are most often found on a companys website. Lets look at an example and pull some power words from it that could be included in your rà ©sumà ©:Christine H. is looking for a job with Boys Girls Clubs of America and goes to their website to find the company values and mission statement. In doing so, she finds the following information:MissionTo enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.VisionProvide a world-class Club Experience that assures success is within reach of every young person who enters our doors, with all members on track to graduate from high school wi th a plan for the future, demonstrating good character and citizenship, and living a healthy lifestyle.Boys Girls Club of AmericaNow, to pull some power words from these statements, Christine might choose:enablereach their full potentialcaringresponsibleplan for the futuregood charactercitizenshiphealthy lifestyleFrom this list of power words, pulled straight from the target employers website, Christine can now craft her objective statement, summary, and even past job details with these words included. For example, if she has teaching experience, instead of writing something like this as a detail on her job description:Helped students with social skills and peer interactionShe could rather write:Discussed and emphasized citizenship roles and caring for their peersInstead of using a typical objective statement such as:Recent graduate seeking a job with an employer that is making a difference in the world.She could write a summary statement that has far more impact, using the power w ords pulled from the companys mission statement:Caring and forward-thinking teacher seeking a job that allows me to enable young people to become the best version of themselves and practice a healthy, responsible lifestyle.The result of changing her summary statement to reflect some of the power words noted in the companys mission statement is an automatic connection between the teacher she wants to be (remember Oprahs advice) and the teacher they are seeking.Same idea, better wordsWhile these example sentences communicate the same idea, by choosing power words from the companys mission statement, she has immediately set herself apart from the rest of the applicants and shown that she has a unique ability to meet the vision that Boys Girls Clubs of America has for its work. In doing so, shes showing that shes an ideal candidate for the position.The same thing can be done with the job description itself. Look over the language used in the job description and pull out some of the key power words. Use these words in your summary and former job details (if they fit) and allow them to be the focus on your rà ©sumà ©. Obviously, you need to make sure you can back up your statements with experience. If there is a power word you have noted that you cant tie directly with your past course work or experience, its best to leave it out and find one that will easily correlate to your employment or educational history.Atypical action verbsBeyond using language from the companys mission statement and job description as power words in your rà ©sumà ©, unique action verbs will stand out more than the more commonly used ones such as worked, oversaw, managed, performed or did. If your job description bullet points contain these overused words, go through the list of atypical action verbs below to see if another might fit and offer a more powerful word choice.Here are some atypical rà ©sumà © action verbs to consider in place of repeating the tired, overused ones that are used in everyone elses rà ©sumà ©:AchievedAcquiredActivatedAmendedAnalyzedAppraisedArbitratedAscertainedAssessedAttainedAuthoredBalancedBoostedBolsteredBrainstormedBuiltCentralizedChartedCoachedCommissionedCompiledConceptualizedConsolidatedConstructedConvincedCritiquedDecipheredDeliberatedDeterminedDiagnosedDirectedDraftedEducatedElicitedEmpoweredEncouragedEnrichedEvaluatedExaminedExpandedFacilitatedForecastedFormulatedFosteredFoundedGuidedIllustratedImplementedInfluencedInformedInitiatedInnovatedInspiredIntegratedInterpretedIntroducedInvestigatedJustifiedLecturedLinkedMediatedMobilizedModernizedMonitoredMotivatedMultipliedOrchestratedOrganizedOrientedPartneredPersuadedPioneeredPolishedProcuredProjectedPromotedQueriedReconciledRecruitedRefinedRehabilitatedRejuvenatedRevampedSanctionedScrutinizedShapedSpearheadedStreamlinedStrengthenedStimulatedSustainedSynthesizedTailoredTracedTransformedTransmittedUpdatedUpgradedValidatedVisualizedLets look at the difference these words can make on a typical rà ©sumà ©. Before using power words, Christines job experience bullet points read like this:Performed duties such as grading and lesson planningContacted parents relating to their childs progressTaught students soft skills for the workplaceWorked with fellow teachers on curriculum development goalsAfter replacing the typical verbs with atypical action verbs, her job experience bullet points now read like this:Created lesson plans and evaluated grades to determine student progressFacilitated open communication with parents as stakeholders in their childs educational progressEmpowered students with soft skills that would enrich their career searchCollaborated with peers to integrate curriculum goals into teaching practiceImmediately, youll notice how the tasks using power words and atypical action verbs seem more important, with more personal involvement on Christines part. While both examples show the same tasks, the second one will stand out to a potential employer w ho is seeking someone who can empower, collaborate and create. These words have much more impact than performed, contacted, taught, and worked.Choose power words with greater impact for your rà ©sumà ©. Photo by Sarah Cervantes on Unsplash.Popular skillsThe modern workplace often looks vastly different than workplaces just 20 years ago. While some skills have remained in demand- such as communication skills, organization skills, etc.- others have grown in demand only recently. For example, 10 years ago, employers didnt care whether you have social media literacy, unless you were working specifically in that field. Now, its a factor many employers consider in their new hires, especially since the effect of social media has intensified in the past decade.This article on career-building website Monster.com lists the top seven skills employers are currently looking for, in general, in new-hires:Problem solvingData analyticsSocial media literacyCreativityResilienceGood business senseWi llingness to learnThese skills are power words in their own way, and including them on your rà ©sumà © will help boost your chances of being hired and distinguish you from the pack. Obviously, employers from different sectors will list other skills that are needed to fulfill the job role. However, having the core basic skills and including them on your rà ©sumà © is a power play that will get you noticed, regardless of the sector to which youre applying.Final thoughtsIts important to understand that you can use every power word possible on your rà ©sumà ©, but if you submit it with grammar, syntax, or spelling mistakes, that power is lost. One risk you might run into in using atypical action verbs is spelling them incorrectly, so whatever words you use, make sure youve checked and then rechecked again to ensure accuracy.Also, be careful to avoid throwing in power words without knowing their meaning. This could result in using a word out of context, which will make it seem like you dont know what youre doing, and are simply using big words for the sake of using them. This will come across to your potential employer as dishonest and unprofessional, so whatever words you use- understand their connotation and definition fully before doing so.