KFC Swot

KFC SWOT analysis The Kentucky Fried Chicken mission statement The Kentucky Fred Chicken mission statement is To sell fast food in a fast, friendly environment that appeals to pride conscious, health minded consumers vision statement To be the leading integrated food services group so the conception s best tasting starts with the fresh ingredients , the chicken farms &how they raised up lets start analyzing the portofolioes **According to the BCG matrix Stars Cash cowsXtreme meals,individual meals Family meals ,sandwiches & coleslaw Dogs Question marks Nuggets, green salads Desserts , crispy strips, rizo They should analyze the question marks and the dogs & turn them into stars or cash cows may be investing offers. (N. BR&D has to work more on their products) Market segmentation & targetting They classified the market into 3 distinctive markets a. Individual meals targetting teenagers , youth & mid-age groups b.Related obligate KFC MacroKids meals targetting the children by offering them toys & enhancing the play room in their restaurants c. Family meals for families ranging from 4-6 persons Swot analysis Strenghts Customers needed some snacks so , they were the first to introduce whats called a eat BOX which consists of 2 pieces of chicken .. in addition to the cheap price they offer. Weakness Lack of introducing new items or investing in the old board .R&D department has to be more focused .. Opportunities KFC had the opportunity to be reachable world wide in addition to the americana logo which is percieved as a 100% quality offered . KFC has positioned itself as the finger lickin good brand which is characterized by its special taste formula . Threats KFC started to fear competitors like Mc donalds who straight off offer more healthier food which make customers more focused on more healthier food rather than fried chicken.